Systems built for real clients and strategic concepts showing how we approach positioning and structure.
A real website and visibility system built for a renovation business covering 18 cities around Antwerp — structured around trust, proof and a single fixed-price contact path.
What we built:
- React website with Dutch-language SEO targeting the Antwerp market
- Separate service pages — bathroom renovation, full renovation, interior finishing
- 18 city pages ranking across districts and municipalities
- "Trusted local specialist, one contact" positioning matched to local buyer expectations
Result: 5.0★ on Google Maps, ranking in 18 cities, a steady stream of enquiries — there was no website before this system.
A real client system for an insulation company — built around search visibility across 10 cities, verified reviews, and a price calculator that turns visitors into enquiries.
What we built:
- Next.js website with full Dutch SEO — roofing, facade, insulation, asbestos
- 10 city pages — Antwerp, Mechelen, Brasschaat, Schoten, Edegem and more
- FAQ schema and structured data for Google Knowledge Panel visibility
- WhatsApp tracking and Google Tag Manager for lead analytics from day one
- Price calculator and "free inspection" form converting directly on-site
Result: 5.0★ on Google Maps, 47 verified reviews, top rankings for "dakisolatie Antwerpen" and "gevelisolatie" across 10 cities.
A facade renovation and roofing business serving Flanders.
A strategic concept for a barbershop-meets-bar — positioning a haircut as an experience, not just a service, and turning an Instagram-only presence into a system that builds trust and fills the chair.
Concept direction:
- Positioning the space as a hangout experience — barbershop and bar in one, not just a haircut
- Homepage built to answer "what's the vibe, what's the service, what's the price" in seconds
- Trust elements: reviews, barber profiles, real work and the space shown clearly
- Direct booking flow replacing DM-only appointment requests
- Google Business direction to capture local "near me" searches
A concept system for an emergency drain-cleaning (ontstopping) service, built around fast response and a live tracking app that shows the client exactly where their technician is — Uber-style.
Concept direction:
- Clear service pages — what's unclogged, response time, what's included
- Live tracking app showing the technician's location in real time, like a taxi app
- Trust block: response speed, guarantees, vetted technicians
- Quote/booking flow replacing phone-only enquiries
- Simple contact structure: form, WhatsApp, callback request
A positioning and website concept for a consultant, focused on clear offer structure, proof, booking flow and trust-building content.
Concept direction:
- One clear offer above the fold instead of a list of vague services
- Case study structure to show outcomes, not just credentials
- Booking flow connected directly to a calendar, no email back-and-forth
- Content direction built around the questions prospects actually ask
A concept system for a residential & commercial cleaning business in Antwerp, built around the trust questions people actually have before letting a stranger into their home — plus a live price calculator instead of a "contact us for a quote" form.
Concept direction:
- Scroll-driven before/after hero that shows the transformation instead of describing it
- A 5-step price calculator (service → space → extras → details → price) replacing vague quote requests
- Six named fears answered directly: same crew, insured, confirmed slot with backup, fixed scope and price upfront, checklists with photo proof, free re-clean within 12 hours
- Local coverage structure across seven Antwerp districts